Planning believes that the causes of the decline of businesses are linked to a set of internal and external causes.

Internal Causes

  • Inadequate financial control
  • Poor working capital management
  • High costs
  • Large projects with inadequate planning
  • Inadequate financial policy
  • Organizational inertia

External Causes

  • Changes in market demand
  • Competition
  • Adverse movements in commodity prices

To deal with the causes of decline, it is necessary that the company run through the turnaround. The successful turnaround requires action in the following areas:


  • Stabilize the cash flow
  • Strengthen the company’s balance sheet


  • Develop strategy
  • Communicate strategy


  • Recovering company’s culture
  • Clarify the factors of success